HUNT VALLEY, Md.--(BUSINESS WIRE)--Sep. 3, 2014--
Liz Robinson, Vice President of Mobile Devices and Accessories at TESSCO
Technologies Inc. (NASDAQ: TESS), will speak at the Competitive Carriers
Association (CCA) Annual Convention on Tuesday, September 9, 2014, in
Las Vegas. Robinson will address one of the biggest challenges facing
wireless retailers today: recruiting, retaining and motivating a highly
effective sales team.
“With today's consumer having more access to product information via
online tools, every organization needs a strategy for developing a more
impactful retail presence and moving its sales force to the next level,”
says Robinson. “The ability to effectively identify customer needs and
convert those opportunities into sales not only drives increased profits
but also enhances customer satisfaction and retention.”
Robinson points to the ever-expanding accessory market as a key growth
area. “We must move accessories to the front and center in the minds of
our sales forces. As the financial model for devices continues to shift,
accessories can generate substantial revenues and improve the overall
customer experience,” says Robinson. She added that training programs
can provide new ways to educate consumers and retailers, who continue to
struggle to develop and retain effective sales associates as brand
offers are continually enhanced and expanded.
In the session, “Best Practices for Retail Sales,” Robinson and
co-presenter Jonathan Bergman, founder and CEO of Hire Well Now, will
discuss techniques to build and strengthen the retail sales culture
including recruiting fundamentals, training options and incentive
strategies. To learn more, join Robinson and Bergman at the CCA Annual
Convention on Tuesday, September 9, 2014, at 1:45 pm in room Brera 6 at
The Cosmopolitan of Las Vegas.
TESSCO is a leading provider of retail solutions and boasts the most
comprehensive selection of in-demand accessories. TESSCO’s retail
partners are supported by a tenured team whose consultative approach,
merchandising, marketing and training capabilities improve store-level
sales and drive retailers’ productivity and profitability. For more
information on TESSCO’s retail support offerings, go to www.tessco.com/go/retail.
CCA is the nation's leading association for competitive wireless
providers and stakeholders across the United States. The licensed
service area of CCA's more than 100 carrier members covers 95 percent of
the nation. Visit www.competitivecarriers.org.
The CCA Annual Convention brings decision-makers in the competitive
mobile ecosystem -- carriers, technology experts, network builders,
consultants, media, analysts and industry influencers -- together for
networking, learning and sharing best practices.
TESSCO (NASDAQ: TESS) makes wireless work. The convergence of wireless
and the Internet is creating opportunities for new applications that
revolutionize the way we live, work and play. TESSCO Technologies
enables organizations to capitalize on these opportunities while
providing an extraordinary business experience. We deliver the
knowledge, product and supply-chain solutions required to build, use,
and resell wireless voice, data and video systems.
Source: TESSCO Technologies Inc.
TK\PR Public Relations, Inc.
Mary Lou DiNardo, 212-909-0340