The TESSCO Connect® family of training and knowledge
programs expands to include exclusive SellProTM
mobile training platform for tablets and smartphones
HUNT VALLEY, Md.--(BUSINESS WIRE)--Jul. 8, 2014--
TESSCO (NASDAQ: TESS), Your Total Source® for the product and
value chain solutions to build, use and resell wireless systems, today
introduced customizable smartphone- and tablet-based training and
education programs to help retailers learn more about the mobile device
accessories they sell – and to assist them in selling more of them.
What better way to learn about the latest wireless products than a
training program that leverages the latest smartphone and tablet
technology? TESSCO’s new Go Connect® program, supported by the mVentix
SellPro mobile app under an exclusive arrangement, is a highly flexible,
efficient way for sales associates to easily access product information
and selling techniques they need while minimizing time away from
Go Connect is the latest addition to the TESSCO Connect® menu of
training programs targeted to the specific needs of wireless retailers
and their sales associates. Regardless of sales force size or complexity
of retail offerings, TESSCO’s training programs are custom-designed to
meet the diverse educational and flexibility needs of retailers.
Training programs are crucial as retailers struggle to develop and
retain effective sales associates, and as brands continually enhance and
expand their offers and need new ways to educate retailers and consumers.
Go Connect's incentive-based approach uses both certifications and
rewards to motivate sales staffs to retain critical product knowledge.
The result? A well-informed sales staff that converts prospects into
customers and sells more effectively in the fast-paced accessory
marketplace. The new Go Connect platform is available now for Android
3.0+ OS and Apple 7.0+ iOS. A Windows OS version will be available in
the coming weeks.
“When it comes to selecting mobile device accessories, today’s informed
consumers expect sales associates to know product details and easily
identify those products that best match their needs,” said Liz Robinson,
Vice President of Mobile Devices and Accessories at TESSCO. “Knowledge
is power, and with TESSCO Connect – and now Go Connect – we are putting
that knowledge directly into the hands, and onto the smartphones, of
retailers’ sales staffs.”
“We are very excited to support TESSCO in driving effective in-store
training and, ultimately, sell-through for their clients,” said Kristian
Fatzov, CEO of mVentix. “While we’ve seen an unprecedented uplift in the
mobile technology sector, retail training has historically been slow to
adapt to the rapidly changing environment and to the needs of its main
consumer – the sales associate. Breaking the conventions of traditional
PC-based online learning by leveraging SellPro as its training platform,
TESSCO is leading the way in value-added services by effectively
empowering its customers and brand partners with a unique mobile
training solution for the 21st century.”
TESSCO is a leading provider of retail solutions and boasts the most
comprehensive selection of in-demand accessories. TESSCO’s retail
partners are supported by a tenured team whose consultative support,
merchandising, marketing and training capabilities improve store-level
sales and drive retailers’ productivity and profitability.
In addition to Go Connect, TESSCO Connect includes:
TESSCO Team Connect® for store trainers and managers who want to
enhance their expertise and gain skills to train their own sales teams.
TESSCO Custom Connect® for store managers and senior sales associates
ready to take their sales efforts to the next level with a more
comprehensive approach to selling complex wireless solutions.
Interested dealers should visit http://www.tessco.com/yts/customers/retailers.html
to learn more about TESSCO’s training and education options.
TESSCO (NASDAQ: TESS) makes wireless work. The convergence of wireless
and the Internet is creating opportunities for new applications that
revolutionize the way we live, work and play. TESSCO Technologies
enables organizations to capitalize on these opportunities while
providing an extraordinary business experience. We deliver the
knowledge, product and supply-chain solutions required to build, use,
and resell wireless voice, data and video systems.
mVentix, Inc., Los Angeles, CA (www.mventix.com)
is a point-of-sale marketing and technology firm with primary focus on
mobile engagement, market intelligence gathering and field force
outsourcing. The company serves brands, retailers and distributors in
the US and Canada with a unique portfolio of business solutions that
boast cutting-edge technology, world class talent, superior execution
and value. The patent-pending SellPro platform and mobile apps (www.sellpro.net)
enable brands to reach sales associates on-the-go via self-paced
incentivized learning and empowers brand reps to maximize the
effectiveness of face-to-face training.
Source: TESSCO Technologies Inc.
TK\PR Public Relations, Inc.
Mary Lou DiNardo, 212-909-0340